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Selected Work

Systems built. Outcomes measured.

We work with a small number of businesses at a time. These are the shapes of engagement we take on — details are shared in conversation, not in a portfolio grid.

Hospitality

Direct booking engine

The problem
Almost all demand arriving through aggregators, margin eroding every season.
What we built
Conversion-first website, local search presence, and a retargeting layer feeding a direct enquiry funnel.
Outcome
A measurable share of bookings shifted from platforms to direct, at a fraction of the commission.

Manufacturing

B2B enquiry infrastructure

The problem
Strong plant capability, no digital front door — enquiries depended entirely on referrals.
What we built
Capability-led website, technical content library, and a qualified enquiry pipeline with reporting.
Outcome
A steady stream of inbound technical enquiries the sales team can actually work.

Retail & D2C

Performance and creative engine

The problem
Ad spend rising, contribution margin falling, creative produced ad hoc.
What we built
Offer restructuring, in-house creative production cycle, and a full-funnel media plan tied to CAC targets.
Outcome
Spend re-allocated toward the creative and audiences that actually return profit.

Industrial

Project coordination mandate

The problem
Multiple vendors and contractors across a Baddi site, no single accountable coordinator.
What we built
Coordination cadence, documentation trail, procurement follow-through and milestone reporting.
Outcome
One point of accountability, fewer stalled dependencies, cleaner records for compliance.

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